As an individual who is a strategic thinker, I am also a born designer who has flourished as a creative leader. I am driven when presented with a good challenge to bring forth innovative ideas. Being in the design industry for over 10 years I am passionate about creative problem solving and presenting ideas that display out-of-the-box possibilities.
In my spare time, you may find me providing creative solutions for freelance clients, or doing an impromptu photoshoot for friends who have a new business idea. It's a personal goal of mine to travel at least twice a year. Next on my bucket list is Thailand!
EDUCATION
York University
User Experience (UX) Design (Certificate) | 2019 – 2020
George Brown College
Graphic Design / Advertising Major (Advanced Diploma) | 2005 – 2008
EXPERIENCE
Bluume Creative Inc.
UI / UX Designer| January 2009 – Present
Transforming ideas into creative solutions by asking questions gathering business requirements, visualizing the end result, and executing the intended goal.
Create prototypes, and high-fidelity layouts for the Walmart Canada Shop My Store experience.
Designing and launching high-quality product improvements for financial, and electrical service applications.
SmartCentres
Digital Creative Lead | July 2012 – May 2022
Responsible for developing a wide range of marketing material for print and web, while managing numerous projects under pressure to meet weekly deadlines.
Contributed to the redesign of the SmartCentres REIT corporate website by meeting with stakeholders to understand the problem. Conducted several interviews and user testing sessions, and created low to high-fidelity wireframes and prototypes for various corporate webpages.
Successful lead in defining the direction and user experience to digitize the corporate portfolio of properties. Overall forming a tool that can be used to generate leasing opportunities.
OndeCare
UX Designer | Jan 2020 – April 2020
Responsible for conducting several methods of research to gather insights and identify pain points for OndeCare’s website users. I presented several designs and performance improvements to stakeholders. Successfully created new design concepts, wireframes, and prototypes to determine the best user experience for the OndeCare website.
George Brown – StudioLab
Jr Graphic Designer | Jan 2006 – Apr 2008
Researched innovative methods of design and developed graphics to produce compelling campaigns for the Toronto Police. Created design concepts for pull-up banners, point of purchase material, and package designs for Sourz liqueur bottles. Coordinated and produced illustrations, and many visual elements, while translating client strategies into concepts the consumer can understand.